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Extracting consumer insights from search engine queries

We can learn from people's search (engine) behavior patterns. Indeed, by analyzing what Internet users look for in search engines, it is possible to understand the way they verbalize their needs, fears or emotions towards specific products or brands....

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Walther Oettgen, Benjamin Saulnier, Nicolas Chollet
Company: KOS Research
June 15, 2014
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Citation

Oettgen, Saulnier and Chollet (2014a, June 15). Extracting consumer insights from search engine queries. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/extracting-consumer-insights-from-search-engine-queries